Ericsson Surprises with Profits Amid U S Tariff Challenges and North American Growth
- James Blakely

- Aug 20, 2025
- 2 min read
In a surprising twist, Swedish telecom equipment maker Ericsson has reported a significant increase in its second-quarter adjusted profit, much to the delight of investors and analysts alike. The surge comes from strong sales in North America and effective cost-cutting strategies. However, challenges remain as U.S. tariffs continue to create obstacles for the company.

Strong Financial Performance
Ericsson's operating profit, excluding restructuring costs, soared to 7.0 billion crowns (approximately $728.5 million). This marks an impressive turnaround, especially when compared to a loss of 11.9 billion crowns in the same quarter last year. Analysts had predicted a profit of around 6.1 billion crowns, making Ericsson's results all the more noteworthy.
CEO Börje Ekholm stated, "We have structurally lowered our cost base and are strongly focused on delivering further efficiencies." This is reflected in the company’s improved efficiency metrics, with expenses reduced by 3% year-over-year. The commitment to cost management has become a crucial strategy for weathering economic uncertainties.
Impact of U.S. Tariffs
While the profit figures are encouraging, U.S. tariffs have posed challenges for Ericsson. The company has pointed out that these tariffs have dented profit margins. Recently, President Donald Trump hinted at imposing a 30% tariff on European Union imports, which could further complicate the situation for Ericsson.
CFO Lars Sandström mentioned the difficulties presented by tariffs, saying, "With production in many parts of the world, including in North America, we will try to balance production, given the development with tariffs. But of course, we cannot guarantee that we are immune to tariffs." This reflects a complex operational environment where tariff changes can dramatically impact profitability.
Sales Growth in North America
A silver lining in Ericsson's report is the impressive sales growth in North America, now the company’s largest market. Mobile operators in the region are investing heavily in infrastructure, propelling Ericsson's success. Notably, Verizon reported an aggressive rollout of 5G services, which has beneficially affected demand for Ericsson's network equipment.
Despite this positive trend, Ericsson did not meet sales growth estimates, with quarterly group sales dipping 6% to 56.1 billion crowns, compared to a forecast of 59.3 billion crowns. A currency headwind of 4.7 billion crowns was a significant contributing factor. However, organic sales grew by 2%, showcasing a resilient demand for Ericsson's offerings despite external pressures.
Future Outlook
Looking ahead, Ericsson is optimistic about future growth in the U.S. market. CFO Lars Sandström highlighted that ongoing investments by mobile operators are expected to sustain this trajectory. Furthermore, there is cautious hope for a recovery in the Indian market, which has experienced recent sluggishness.
The company's profit margin has increased to 47.5%, up from 43.1% the previous year. This rise can be attributed primarily to the heightened sales in North America, where the market has favored higher-margin products, compared to the lower-margin markets elsewhere.
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